Football season is almost here and with it comes numerous new marketing campaigns. Cause and event marketing has steadily increased in popularity as marketers realized they can extend brand reach and make deeper connections with customers.

A great example takes place every October with Breast Cancer Awareness month. The National Football League and many college teams have built instrumental Pink campaigns around this cause, which resonates with women fans and men whose relatives are breast cancer survivors. Modagrafics President Paul Pirkle believes marketers can achieve greater levels of awareness on the road with the Spedian Vehicle Graphics System.

“Corporate sponsors should look at their co-branding programs and ask, how else can leverage our marketing dollars?” says Pirkle. “Spedian is a natural program for consumer products and trucking companies. They have a mobile platform traveling highways throughout the U.S. and Canada, or sitting in traffic in heavily populated areas. When comparing event space, it is a fantastic opportunity for pennies on the dollar to promote a product in a different light.”

He says Spedian expands market reach. “Modagrafics first understands the needs and outcomes that the customer wants to realize. We then provide a solution that fits the application. Marketers can track the vehicle’s VIN after the Spedian grip is attached, giving them the capability to do testing in markets. They can get more valuable, real-time information with a short-term graphics program that runs 30-90 days, compared to two or more years. All of the information they need is available through our Rapidus app.”

Visit the Spedian page to download a brochure or watch a video about the Spedian system.

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